About Surveys

The survey is one of the most frequently used in the social & development studies, marketing research, human resources, political polling and human resources. Leading Point’s established a specialized survey and research division. The survey and research division was born of a clear market need for professional and cross-border survey abilities. Our continuous aim has been to offer cutting edge technology driven solutions in the market research and survey sector in the Middle East to maximize the value we provide to our clients.

Main Surveys Projects

Leading Point focuses on collecting the most reliable data based on client needs and utilizes the most effective ways to do so. The main surveys projects.

• Social and Development Survey
• Labor Market Survey
• Market Research Survey
• Stakeholders Satisfaction Survey
• Salary and Compensation survey
• Job Satisfaction Survey
• Customer Satisfaction Survey
• Brand Awareness Survey

Tools

Our tools consist of:

• In-depth surveys to understand needs, behaviors, and attitudes; combining qualitative and quantitative analyses.
• Workshops, brainstorming sessions and facilitation to map stakeholders, identify research targets, and optimize our output.
• The utilization of leading edge technology to design surveys, samples, as well to analyze the collected data.
• Dependence on Leading Point’s deep databanks and connections with industry experts to ensure our results’ objectivity and comprehensiveness.
• Linking survey with strategy by translating findings into actionable, driven and targeted recommendations.

Survey's Key Elements

The most important methodological issues of a survey methodologist include making decisions on how to: